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Maximising return on your sales force investment – the key to accelerating revenue growth

According to newspaper headlines, the recession is over. Yet many companies are still experiencing sluggish revenue growth and finding it difficult to expand their market share. While it may be true that economic conditions remain challenging, and competitors don’t relinquish market share easily, now is the time to bring your company out of the slump. The sales team often appears to have ticked all the right boxes, implemented customer management plans and invested in new technology, such as CRM, yet expected growth remains elusive.

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