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Employee Branding

Companies that get internal branding right

Companies that get internal branding right

Last week, I wrote about the value of internal marketing to your organisation and employees. This week, I’m going to share two case studies with you of companies which get internal marketing right.

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What is the value of internal marketing for your organisation and employees?

Steve Ford, chair of OI Partners, once said: “Employees make career-related resolutions much more often than bosses. However, the top resolution that workers make each year is to find a new job. If more managers resolved to develop their employees’ leadership skills, invite their input, demonstrate continued interest in their careers and recognise their contributions, fewer workers would be determined to find new jobs each year.” So will internal marketing put an end to our staff turnover woes?

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Make people and branding your recipe for success

The human resource management (HRM) field is changing fast, becoming a major strategic player for organisations and leading the way in which companies are perceived – not only by their employees – but by customers and clients as well.

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Jumping on the b(r)andwagon

Exploit the link between HR and branding

Social media and other technologies are ensuring that employees are more empowered than ever to share whatever they think of the organisation they work for.

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